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#Innovative direct mail how to
#Innovative direct mail windows

To inspire you, we profile three award-winning campaigns that have shown innovation and impressive ROIs: While data can be bought in from reputable third parties, innovation in messaging is vital to standing out from the crowd. Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-86.But like any form of marketing, successful direct mail deployment boils down to two key elements – your direct mail data and your message. Concentrating your direct mail marketing campaign on a specific audience and mailing postcards every 4-5 weeks will save you time and money and increase your ROI. Lastly, take advantage of the GTA mailing service to create a mailing plan showing where most of your customers reside. Moving or storage businessYour direct mail piece can be in the form of branded packing tape or some other moving supply.BakeryYour direct mail pieces can consist of branded cupcake wrappers.Whenever your prospects inflate them, they will be reminded of your brand. Event planningPrint your business logo and other information on balloons and send them together with postcards.

Fitness trainingYou can send out calendars with daily or weekly health and workout tips.

Childcare servicesCreate a unique direct mail piece with useful information on the outside for parents to read and a pop-up piece on the inside for the kids’ entertainment.

OptometryYou can produce branded eye charts and send them together with the postcard, along with guidelines on how your prospects can perform an eye test in the comfort of their home.

You may want to dispatch the postcards when the climate is favourable for farming.

Gardening/landscapingConsider sending your prospects small seed packets with growing guidelines and your contact information.

Dog trainingYou can use edible ink creatively to print a message and your contact information directly on a dog treat that you mail together with the postcard.

While not all recipients do their own eyebrow plucking, the card is still memorable and gives the prospect an opportunity to try out different styles before coming to your salon.

Beauty salonConsider sending postcards with pre-punched plucking stencils.

Alternatively, you can include a questionnaire on the postcard.

#Innovative direct mail windows

For instance, you can pose a question such as “Why replace your windows if they’re not damaged?” and answer it with “To save money!” You can then proceed to explain the energy savings, high efficiency, insulation, and other benefits of new windows.

#Innovative direct mail how to

Window/door replacementYou can ask a question to get your prospects to think about a looming problem and how to best address it using your product or service.

There are different ways to encourage your prospects to respond to advertising mail depending on the nature of your business.

Share Us On: Unique and Creative Direct Mail Ideas for Different Marketing Verticals Direct mail marketing offers a number of merits over other advertising options, including the assurance that your message will reach your prospects, provided you use verified addresses from your list provider.